Exhibit B: the Trader Joe’s bag

Continuing on this theme from the previous post, take a look at these fabulous multi-purpose bags from Trader Joe’s. I just love them: beautifully designed with a color palette that will brighten anyone’s day. I’m harping on this issue because the few stores here in Hawaii that even sell reusable bags have such bland offerings for sale that most purchases can only be motivated by guilt. I have a hard time believing that people would ever freely use the bags in public because they actually like them. Which is my point: as long as you’re going to go to the trouble to make something, why not make it pleasurable, imaginative, and just happy?